Lisa Herbig is a junior researcher at the Institute for Psychological Research at the Sigmund Freud University Berlin. She obtained a B.Sc. in Psychology with distinction from Goethe University Frankfurt and a M.Sc. in Cross-Cultural Psychology from Osnabrück University. She has extensive international experience, having been involved in projects and universities in Argentina, Denmark, Germany and the Netherlands. Her practical work has involved intercultural training for international organizations. Recently, she has been active on research projects dealing with adaptive performance and audience research, including work at zoos and memorial sites. The latter research has led to publications on the use of an innovative subjective camera methodology.