This project brings together theoretical and practical expertise from a range of fields, including social and cultural psychology, sociology, and science communication. State of the art social research methods and resources for digital research implementation provide robust foundations for achieving this project’s objectives. The team is led by Principal Investigator Prof. Dr. Meike Watzlawik from Sigmund Freud University Berlin

SFU Research Team

Meike Watzlawik

Dr. Meike Watzlawik

Professor for Development and Culture at the Institute for Psychological Research at the Sigmund Freud University Berlin

Scientific director at the Institute for Psychological Research at the SFU with a research focus on identity.
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Eric Jensen

Dr. Eric Jensen

Senior Research Fellow at the Institute for Psychological Research at the Sigmund Freud University Berlin

Experienced social scientist, internationally recognised evaluator and science communication consultant, and scholar with 19 years of professional experience in the field.

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Brady Wagoner

Dr. Brady Wagoner

Senior Research Fellow at the Institute for Psychological Research at the Sigmund Freud University Berlin

Expert in how people construct meaning in their lives in communication with others within cultural frameworks.

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Lisa Herbig

Lisa Herbig

Junior Researcher at the Institute for Psychological Research at the Sigmund Freud University Berlin

Extensively experienced in research dealing with adaptive performance and audience research, including work at zoos and memorial sites.

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Axel Pfleger

Axel Pfleger

Junior Researcher at the Institute for Psychological Research at the Sigmund Freud University Berlin

Specialised in strategic communication and experienced in applied science communication research, including evaluations for the European Space Agency and science events.

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Lars Lorenz

Lars Lorenz

Junior Researcher at the Institute for Psychological Research at the Sigmund Freud University Berlin

Specialised in managing the research process, while keeping client requirements closely aligned with project deliverables and deadlines.

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Research Partners

Alexander Gerber

Prof. Alexander Gerber

Founder and Research Director at INSCICO

Research focus on crossing the divide between scholarship and practice in science communication.

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Aaron Jensen

Dr. Aaron Jensen

Research Fellow at Trinity College Dublin (Ireland) and the CONNECT Centre, SFI Research Centre for Future Networks and Communications

Co-founder at Qualia Analytics with an interdisciplinary research profile.

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Advisory Board

Carolin Demuth

Prof. Carolin Demuth

Associate Professor, Aalborg University (Denmark)

Expert in Developmental Psychology, Cultural Psychology and Qualitative Methods.

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Oliver Decker

Prof. Dr. phil. Oliver Decker

Professor of Social Psychology and Intercultural Practice, Sigmund Freud University Berlin

Director of the Else-Frenke-Brunswik-Institute and the Competence Center for Right-Wing Extremism and Democracy Research, both at the University of Leipzig.

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David Becker

Prof. Dr. David Becker

Professor of Psychology at the Sigmund Freud University Berlin with a focus on social Psychology and Qualitative Methods

Expert in social psychology and qualitative methods with experience in psychosocial projects in war and crisis zones.

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